€290 setup + €200/month Prices exclude VAT. Ad spend separate.
Choose a buying example
A shopper’s question
I’m looking for a coffee machine under €500. We drink cappuccino, but our kitchen is small. Which should I choose?
What the question tells us
Budget under €500
Makes cappuccino
Compact size
An opportunity for your ad
Show a compact coffee machine with a milk system and take the shopper to that product’s page.
A shopper’s question
I’m hiking along the coast in September. I need a rain jacket that won’t make me sweat. What can I buy for under €150?
What the question tells us
Autumn hiking
Rain protection
Budget under €150
An opportunity for your ad
Offer a suitable hiking jacket in this price range, with clear delivery information.
A shopper’s question
My 70 m² flat needs cleaning after renovation. How is post-renovation cleaning different from a deep clean?
What the question tells us
A specific job
Known floor area
Comparing services
An opportunity for your ad
Offer post-renovation cleaning with a clear scope and a way to request a quote.
Illustrative questions and advertising opportunities. These are not recorded conversations or guaranteed placements.
What matters is what someone needs right now.
A conversation can reveal more than a short search query: what the product is for, what it should cost and what won’t work. That helps connect an ad to a specific need.
We select products, prepare ads and describe buying situations where your offer would help.
What does a ChatGPT ad look like?
It is a separate, labelled offer below a ChatGPT answer, with a business name, image, short text and website link.
In this OpenAI example, someone is planning a fence. Below the answer, they see an offer for a fence panel.
Buying an ad does not mean ChatGPT will recommend your business in its answer.
An English-language ad example published by OpenAI. This is not a DARA client campaign screenshot. Image source: OpenAI.
From an AI conversation to a purchase.
+42%
higher purchase conversion for visits from AI sources
People who reached US online stores through AI tools were 42% more likely to buy than those who arrived from other sources, according to Adobe’s data for March 2026.
That is a reason to test the channel. For your store, we will measure actual purchases and their cost.
We prepare the campaign. You know what you pay for.
A standalone service. No audit or monthly AI visibility plan required.
One-off setup
€290
Prices exclude VAT.
Check eligibility for your category and products.
Help create and verify your own advertising account.
Set up purchase tracking and check access to landing pages.
Write Latvian and English ads and hints about relevant conversations.
Monthly campaign management
€200
Prices exclude VAT.
Monitor spend, clicks and recorded purchases.
Test copy, offers and conversation contexts.
Adjust campaigns based on results.
Explain performance and agree on the next steps.
Ad spend is separate. Our fee is fixed and does not increase with your advertising budget.
Run a service business? We can measure inquiries instead of purchases. First, we will check whether your category and service area are suitable.
Could this channel work for your store?
Send us your website. We will review your offer and get in touch to discuss opportunities, budget and a first campaign.
Before you apply
Are ChatGPT Ads available in Latvia?
Yes. Latvia is listed among the countries with self-service access to OpenAI’s advertising platform. Before starting, we check eligibility for your particular account, category and offer.
Can I choose the exact question my ad appears next to?
We can describe topics and situations where your offer is useful. These hints help OpenAI select ads, but they are not exact-match keywords. Placement next to a particular question cannot be guaranteed.
Can any product or service be advertised?
We first check OpenAI’s rules for your category and offer. If an ad cannot run, we tell you before preparing the campaign.
What ad budget should I start with?
We agree a budget based on your products, margins and test objectives. This is a separate amount paid to OpenAI. Our service fee does not include ad spend.
How will we know whether it pays off?
Before launch, we agree what to measure: purchases in your store or service inquiries. We track spend and recorded results to decide what to change and whether to continue.
Will advertising help me appear in ChatGPT answers too?
Paid ads and mentions in ChatGPT answers are separate. Buying an ad does not buy a recommendation in the answer. We offer a separate audit and website improvements for AI answer visibility.